Wednesday, March 11, 2015

Bought: SO

I purchased the following stock on 3/11/2015:
  • 25 shares of Southern Company (SO) at $43.8500 per share.
About The Company
The Southern Company operates as a public electric utility company that is involved in the generation, transmission, and distribution of electricity through coal, nuclear, oil and gas, and hydro resources in the states of Alabama, Georgia, Florida, and Mississippi.  The company also constructs, acquires, owns, and manages generation assets, including renewable energy products.  The company also provides digital wireless communications services.  Dividend yield at time of purchase is 4.8%.

My Thoughts
I've probably been making more purchases recently than I should since I'm also trying to save for a future home if and when we need more space, but my passion for buying dividend growth stocks coupled with a slight pullback in the stock market has prevailed.  The way I see it, I still have around 4-5 more years before I might need to move, which is not a long time to save, but it's also not that short term either.  I figure if I see a deal, I'll snatch up some shares just to give it an additional 4-5 years of compounding.  Looking back, I may have pulled the trigger too quickly on my purchases back in January and February (JNJ, KMB, PG) since the market seems to be dropping more significantly recently.  Hindsight is always 20/20, but I have no regrets.  I initiated a position in three quality companies and I can always average down my cost basis.

Anyways, regarding my recent purchase of SO, I've decided to initiate a position in this utility company because I think it's selling at a good price, it has a record of dividend growth for over a decade, and it has a nice juicy dividend yield of 4.8%.

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