In my years of investing, I have always refused to sell stocks at a loss. Now I know some people may think this is foolish since many investors sell at a loss to harvest capital losses or to cut their losses. Personally, I would rather hold a stock with huge unrealized losses on paper than to sell them and realize those losses as a reality. If you don't sell the stock at a loss, you don't actually recognize the loss; you just have an unrealized loss on paper. Once you sell it, that money is lost and gone. I know people say you sell to cut your losses, but for me, if I'm a long term investor, then I plan on sticking around for the long haul. Most people forget that when you purchase a stock, you are essentially purchasing a business. Every business will have its ups and downs; you just have to be able to stick with them through the good times and the bad times.