Friday, February 27, 2015

Bought On Loyal3: K, MAT

I purchased the following stocks in my Loyal3 account on 2/26/2015:
  • 0.1547 shares of Kellogg Company (K) at $64.65 per share.
  • 0.3824 shares of Mattel, Inc. (MAT) at $26.15 per share.
About The Companies
Kellogg Company manufactures and markets ready-to-eat cereal and convenience food products primarily in the United States and the United Kingdom.  Some of their well-known brands include Kelloggs, Keebler, Cheez-It, Murray, Austin, and Famous Amos.  Dividend yield at time of purchase is 3.0%.

Mattel, Inc. designs, manufactures, and markets a range of toy products worldwide.  Some of their well-known brands include Barbie, Disney Classics, Little Mommy, Polly Pocket, Hot Wheels, Matchbox, Tyco R/C, Toy Story, Max Steel, WWE Wrestling, Batman, Fisher-Price, BabyGear, Laugh & Learn, Thomas & Friends, Dora the Explorer, Mickey Mouse Clubhouse, and Power Wheels.  Dividend yield at time of purchase is 5.8%.

My Thoughts
Even though the amounts invested aren't very large, I believe that great things come from small beginnings.  When it comes to investing, the most important thing is to get started, whether you have $10 to invest or $1,000 or $10,000.  And thankfully, Loyal3 allows me to invest in select companies for as little as $10 with no fees.

These two purchases allowed me to lower my average cost per share in both companies.  Right now, these partial shares may only generate dividends in cents, but hopefully, with continual infusion of small amounts of capital and organic dividend growth, these dividends will turn into dollars and eventually much more.


  1. I like Kellogg as a company, but am more concerned with MAT. I am hoping they are at the bottom (well below my basis!), but they are going to have a tough time finding favor with kids in light of how successful Disney and other toy companies have become.

    Nice work building up your Loyal3 portfolio, keep it up.

    1. Hi W2R,

      For me, I am using my Loyal3 portfolio to make some speculative plays as well as dollar cost average a dividend growth portfolio with no fees. MAT is one of the companies that I am making a speculative play with. I don't have too much capital invested in MAT, and I believe that it is a good entry point considering the 52 week range, the dividend yield, and it has been growing dividends for about 5 years. The dividend growth isn't too long of a track record (thus the speculative play), but I feel that there are certain toys they sell that have been around for so many years. Disney is a great company - no doubt about it - but the dividend yield is not at a point where I want it to be.

      I appreciate you stopping by and commenting.